- Website Strategy and Consulting: This involves helping businesses understand their specific website goals and needs, and creating a roadmap for achieving them. This may include conducting market research, analyzing data, and defining target audiences.
- Information Architecture and Wireframing: This involves creating a logical structure and navigation for the website, and creating low-fidelity wireframes to visualize the layout and functionality of each page.
- Visual Design: This involves creating a visual style guide and designing the look and feel of the website, including the layout, color scheme, typography, and imagery.
- User Experience Design: This involves designing the overall user experience of the website, taking into account all the various touchpoints a user may have with the website, such as the onboarding process, error messages, and customer support.
- Responsive Design: This involves designing the website to be responsive, meaning it can be easily viewed and used on different devices and screen sizes. This may include creating custom layouts and media queries for different breakpoints.
- Content Strategy and Writing: This involves creating a content strategy for the website, including identifying the target audience and defining the tone and voice of the content. This may also include writing or editing website content such as copy, blog posts, and product descriptions.
- Search Engine Optimization (SEO): This involves optimizing the website for search engines, including tasks such as conducting keyword research, creating meta titles and descriptions, and optimizing on-page content and tags.
- Prototyping: This involves creating a high-fidelity prototype of the website, which can be used for user testing and stakeholder presentations.
- Usability Testing: This involves conducting user testing to identify usability issues and gather feedback on the website. This can be done through in-person testing, online usability testing, or A/B testing.
- Website Development: This involves building and coding the website using technologies such as HTML, CSS, and JavaScript. This may also include integrating with other systems, such as databases or CMS platforms.