- Online Marketing Strategy and Consulting: This involves helping businesses understand their specific online marketing goals and needs, and creating a roadmap for achieving them. This may include conducting market research, analyzing data, and defining target audiences.
- Search Engine Optimization (SEO): This involves optimizing the website for search engines, including tasks such as conducting keyword research, creating meta titles and descriptions, and optimizing on-page content and tags.
- Pay-Per-Click (PPC) Advertising: This involves creating and managing paid advertising campaigns on platforms such as Google AdWords or Bing Ads, including tasks such as conducting keyword research, writing ad copy, and setting up targeting and bid strategies.
- Social Media Marketing: This involves creating and executing social media marketing campaigns on platforms such as Facebook, Instagram, or LinkedIn, including tasks such as creating content, engaging with followers, and analyzing data.
- Email Marketing: This involves creating and sending targeted email campaigns to build relationships and drive conversions, including tasks such as creating email templates, segmenting lists, and analyzing data.
- Content Marketing: This involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, including tasks such as creating blog posts, articles, and infographics, and promoting content through social media and other channels.
- Influencer Marketing: This involves collaborating with influencers or industry experts to promote products or services to their audience, including tasks such as identifying and reaching out to influencers, negotiating terms, and measuring the success of campaigns.
- Video Marketing: This involves creating and distributing video content to promote products or services, including tasks such as creating video scripts, shooting and editing video, and promoting video through social media and other channels.
- Affiliate Marketing: This involves promoting products or services through affiliates, who receive a commission for each sale or referral they generate. This may include tasks such as setting up an affiliate program, recruiting affiliates, and tracking and paying commissions.
- Online Reputation Management: This involves monitoring and managing a business’s online reputation, including tasks such as responding to customer reviews and feedback, managing negative reviews, and building a positive brand image.